Your brand is North Star guiding your customers to unique offerings and making you stand out in the fast marketplace. But what if someone tries to steal the shine off your star? That is where trademarks come in powerful shields for your brand identity.
We love what we do here at Startupflora, we help businesses like yours shine brightly. Imagine us as guardians of your brands, here to guide you through the sometimes-complicated procedures of trademark registration. And within this guide, let's demystify the trademark process so that you'll learn how to protect your brand and become one standing apart in the crowd.
Why Do I Need Trademark Registration?
So, before we get into the how-to, let's talk a little bit about why trademark registration is a no-brainer for any savvy entrepreneur:
Exclusive rights:
Imagine having the right to use your brand name, logo, or tagline and no one else. It bars people from using similar marks that may confuse your customers and dilute your brand.
Legal protection:
A trademark is a legal shield for your brand. It will enable you to file cases against those who are trying to build up an imitation or counterfeit version of the brand name and identity for which you have worked very hard.
Brand Recall:
Trademark is nothing but a banner; it flags people to remember your brand quickly and associates immediately. It involves an associative value with thousands of competitions.
Valuable Asset:
Your trademark sign also forms an asset that contributes to the total worth of your business. Makes it like an investment for the future with your brand.
How to register a Trademark in India- Your Step-by-Step Roadmap
Ready to embark on the trademark registration process? Now prepare to register your trademark.
1. Scouting the Territory- Trademark Search
Make sure that no one has staked his claim prior to your arrival. Verify through online the Registrar of Trademarks, India if the mark you choose is available.
2. Packing Your Stuff - Prepare your application
A serious venture requires a serious preparation. That is, one should gather all the pertinent information and papers. Here are some of the few examples:
A drawing of your mark apparently. Can be a logotype, or wordmark
A list of commodities and services that you are going to sell.
Your address. Even business information.
Evidence of your identity. And where you hail from.
3. Course Plotting or Application Filing
Visit Trademark Registrar's website Fill a form which requests for registration of trademarks Ensure that all information you provide is accurate, complete and correct to fill in the form while reflecting those requirements.
4. Checkpoint - Examination
He is going to review when you are applying and will check if the same fulfills all requirements. He may raise questions or seek clarifications; you need to respond back to him at an earliest time, and make responses so that his status of your application remains at the working stage.
5. Public Marking or Make it Public
Cross the hurdle and once your application crosses that hurdle, it gets published in Trademark Jornal that is, if people who feel rights are being infringed by your trademark feel strongly enough, then they can oppose their trademark.
6. Claim Territory (Registration)
Given no objections to your trademark-or whatever objection is sustained in your favor-hurray! You will be allowed the registration of your trademark and issuance of certificate of registration wherein you become entitled to acquire an exclusive right within your use of the mark.
Startupflora: Trademark Sherpas
We all know this process of trademarking in India is like climbing Everest. This is where you need a Startupflora. A kind of Sherpas, here - who take you through all the motions one by one and explain them in such detail. Here's how we do it;
Tireless Trademark Search
Preparation and filing of trademark application
Objection and clarification
Watching for a change in mark, amongst other things.
Protect your brand but also build a future for it by simply filing a trademark. Let Startupflora facilitate this process in guiding your way to a brand that will stand tall in the marketplace.
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